Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) (English Edition) por Gary Angel

Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) (English Edition) por Gary Angel
Titulo del libro : Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) (English Edition)
Fecha de lanzamiento : November 20, 2015
Autor : Gary Angel
Número de páginas : 273
Editor : Pearson FT Press

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Gary Angel con Measuring the Digital World: Using Digital Analytics to Drive Better Digital Experiences (FT Press Analytics) (English Edition)

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The definitive guide to next generation digital measurement; Indispensable insight for building high-value digital experiences!

  • Helps you capture the knowledge you need to deliver deep personalization at scale
  • Reflects today’s latest insights into digital behavior and consumer psychology
  • For every digital marketer, analyst, and executive who wants to improve performance

To win at digital, you must capture the right data, quickly transform it into the right knowledge,and use them both to deliver deep personalization at scale. Conventional digital metrics simply aren’t up to the task. Now, Gary Angel shows how to reinvent digital measurement so it delivers all you need to create richer, more compelling digital experiences.

 

Angel shows how to transform “raw facts” about digital behavior into meaningful knowledge about your visitors… what they were trying to accomplish…how well you helped them… how you can personalize and optimize their digital experiences from now on… how you can use measurement to provide deep personalization at scale.